Digital printing is arguably the most evolving technology in our industry today. Historically, it has been used as a quick, attractive, short-term printing method. Could it be modified for the durable market?
Romo Durable Graphics has tried and tested various digital printing methods to discover how to best meet the needs of our customers. While some did not succeed, we have discovered others that are a great fit and have become a part of our equipment fleet for many years.By choosing the right printing method, appropriate substrate, combined with laminates and our custom-developed coatings, Romo uses digital printing to produce graphics that both meet durability requirements of our customers as well as represent their brand. This, along with the ability to quickly produce graphics on-demand, makes digital printing an indispensable part of our production process.
Digital printing offers many distinct advantage over traditional printing:
• Faster setup
• Less waste
• Quicker turnaround time
• Lower effective run quantities
• More consistent 4-color process printing
Digital technology is rapidly and continuously improving – so what is good today will be even better tomorrow! The equipment we utilize today is much faster, uses less consumables, and is more consistent than the machines we invested in nearly 20 years ago.
I can only imagine the leaps digital printing will take in the future. Our team at Romo Durable Graphics continues to research better ways to produce graphics that meet the testing parameters of our customers, represents their brand, and lasts a long time.