ISN’T IT A STICKER?
Ah yes, the sticker question. When we describe what we do as durable graphics (or decals, overlay, appliques, etc.) many retort, “So, it’s a sticker?”
The term ‘sticker’ represents artwork of one kind or another that can be ‘stuck’ to a variety of surfaces.
With all due respect to the term, it’s like saying a SmartCar and a Cadillac Escalade are both cars. Yes, they’re both cars in terms of engineering, performance, and durability, but…you get the picture.
The fact is, most artwork that goes on durable products requires a high level of knowledge and in-depth engineering than a sticker does.
WHAT’S THE DIFFERENCE BETWEEN A “DECAL” AND A “STICKER”?
Cheap stickers are produced on paper or inexpensive plastic that isn’t intended for long-term use. Decals, appliques, face plates, and other forms of product decoration start with high-quality materials, specifically engineered for intended use and material adhesion. Inks, pigments, and colorants mark another difference. Stickers use dyes which make them susceptible to fading.
There’s a huge difference between a cheap sticker and a well-engineered decal or graphic that’s intended to represent a brand for many years of service for the consumer.
Interested in learning more?
